I am a Ph.D. candidate in Marketing at the Wharton School of the University of Pennsylvania. In summer 2024, I will join the Fisher College of Business at the Ohio State University as an Assistant Professor of Marketing.

I am primarily interested in developing novel extensions of statistical and machine learning methods to address a broad array of marketing problems. These problems include statistical method issues in marketing, open issues arising due to the availability of new data types, and their implications for marketing decision makers. To tackle these issues, I adapt and extend modern Bayesian nonparametric and machine learning methods.    

I received M.A. in Statistics from the University of California at Berkeley and B.B.A. and B.A. in Applied Statistics from Yonsei University. 

Please find my most recent CV here.